Digitalization transforming human performance

Digitalization changes the way humans act, live and work. Amazon has replaced thousands of stores, but built a huge market for logistics companies. Doctors can diagnose patients faster thanks to online medical journals, while people carry out self diagnosis from medical websites. Knowing the threats and opportunities for your organization and its customers is key for a successful digital transformation.

Illustration of new services made possible through digitalization.

Increased mobile capabilities, real-time data analytics, cloud-enabled services, AI, and social media integration, all contribute to new, innovative and often disruptive services.

If your company isn’t taking advantage of these, another company most certainly is. New competitors emerge and old, “stuck in their ways” vendors fade away. Therefore, companies have to reassess their markets and understand how digitalization impacts their customers and their ecosystem as a whole. These are some fundamental questions you need to answer:

  • What type of digital disruption(s) must my organization prepare for?
  • Who is preparing to take over if we don’t act?
  • When will this happen?
  • How big will the impact to our business be?
  • Where in your value-chain does it hit?
  • What can we do to counter this?

Focus on human rather than digital performance

However, in the end, digitalization is all about digital services that improve human performance. It should be seen as a facilitator rather than the driver of change.

The best approach in helping organizations transform is to therefore to ask: how can we improve stakeholders’ lives?

At Ductus we specialize in helping companies and public organizations to embrace the challenges posed by digitalization and use it to drive change and embrace new opportunities.