{"id":34485,"date":"2026-06-16T13:15:36","date_gmt":"2026-06-16T12:15:36","guid":{"rendered":"https:\/\/ductus.global\/?p=34485"},"modified":"2026-06-17T16:14:43","modified_gmt":"2026-06-17T15:14:43","slug":"pillars-of-impactful-automation-objectivity","status":"publish","type":"post","link":"https:\/\/ductus.global\/sv\/pillars-of-impactful-automation-objectivity\/","title":{"rendered":"Pillars of Impactful Automation: Objectivity"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:300px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1024\" height=\"320\" class=\"wp-block-cover__image-background wp-image-34512 size-large\" alt=\"\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1024x320.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1024x320.png 1024w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-300x94.png 300w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-768x240.png 768w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1536x480.png 1536w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-2048x640.png 2048w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-160x50.png 160w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-840x263.png 840w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1920x600.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-d-plum-dark-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-ductus-white-color has-text-color has-link-color wp-elements-acf6350ad1d17eaa3b719323a4a515c6\">VIDEO<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-ductus-white-color has-text-color has-link-color wp-elements-1532f0609bb1856e75eadf5edb15d410\" id=\"h-pillars-of-impactful-automation-objectivity\" style=\"font-size:42px;font-style:normal;font-weight:600\"><strong>Pillars of Impactful Automation: Objectivity<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<p class=\"has-preamble-font-size\">Objectivity is one of the four key pillars of <a href=\"https:\/\/ductus.global\/impactful-automation\/\" type=\"post\" id=\"34434\">Impactful Automation<\/a>, leading teams to define success and measure their progress towards it.<\/p>\n\n\n\n<p>In this video, NA Solutions Architect Brad Zellefrow covers what objectivity means to automation initiatives, some examples of key metrics, and simple ways to bring Objectivity into your team.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pillars of Automation: Objectivity\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0IGDDzpCKfY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ductus-darkblue-color has-text-color has-link-color wp-elements-0e485ccb727318f99b8b19c628a73e7d\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define a Target<\/strong> <br>Having a clearly stated goal in writing for your automation program helps you guide discussions. Your team will have better direction and will be able to more efficiently make progress towards the target.<\/li>\n\n\n\n<li><strong>Agree on a Measure<\/strong><br>Oftentimes, our goals are hard too nuanced track. Find an easy metric, or metrics, that capture the core of your goal such that you have some sort of quantifier for progress. Whether it\u2019s mean time to repair, uptime, cost savings, or an industry specific, having a readily available set of KPIs will help automation advocate for itself!<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ductus-lightgray-color has-alpha-channel-opacity has-ductus-lightgray-background-color has-background\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ductus-darkblue-color has-text-color has-link-color wp-elements-f7fe76590b0fbf0e8110da7df7baccfb\" id=\"h-read-more-about-impactful-automation\">Read more about Impactful Automation<\/h2>\n\n\n\n<section id=\"post-grid-block_1eef91437913e17ccbdd5ff5cabdfb8d\" class=\"post-grid aligncenter template-0\">\n\t<div class=\"inner-grid columns-3\">\n\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/impactful-automation\/\" class=\"block-link\" title=\"Impactful Automation\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2019\/06\/noa-am.jpg\" alt=\"Impactful Automation\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">Network Automation <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">Impactful Automation<\/span>\n\t\t\t<p class=\"item-text\">The challenge We\u2019ve found the hardest part of automation isn\u2019t the technical implementation, it\u2019s adopting it&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/what-is-impactful-automation\/\" class=\"block-link\" title=\"What is Impactful Automation?\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/what-impactful-is-preview-2-784x441.png\" alt=\"What is Impactful Automation?\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">Video <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">What is Impactful Automation?<\/span>\n\t\t\t<p class=\"item-text\">Automation is changing. Different stakeholders all need unique challenges and outcomes from their initiatives and until&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/beyond-the-script-building-a-business-centric-automation-factory\/\" class=\"block-link\" title=\"Beyond the Script: Building a Business-Centric Automation Factory\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/WP-Beyond-preview-710x441.png\" alt=\"Beyond the Script: Building a Business-Centric Automation Factory\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">White paper <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">Beyond the Script: Building a Business-Centric Automation Factory<\/span>\n\t\t\t<p class=\"item-text\">Industry data shows that most automation initiatives fall short when treated as simple scripting exercises rather than&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#dbe3e1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ductus-darkblue-color has-text-color has-link-color wp-elements-a37a9f0d37b0c471a5c8620fef637b11\" id=\"h-contact-information\">Contact Information<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>North American Headquarters <br><\/strong><a href=\"mailto:NA@ductus.global\">NA@ductus.global<\/a> <br>+1 720 759 4436<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\t\t<section id=\"social-share-block_f5bf0a106e62ad7e56766d0d01262589\" class=\"ductus-gutenberg ductus-social-share-block\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t<nav class=\"social-share post-34485\" role=\"navigation\" aria-label=\"Social Links Menu\"><div class=\"menu-social-container\"><ul class=\"social-links-menu\"><li class=\"menu-item\"><a class=\"social-share-link social-share-x\" title=\"x\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Pillars%20of%20Impactful%20Automation:%20Objectivity&amp;url=https%3A%2F%2Fductus.global%2Fsv%2Fpillars-of-impactful-automation-objectivity%2F\" target=\"_blank\" rel=\"noopener\" alt=\"Share on X\"><svg class=\"svg-icon\" aria-hidden=\"true\" 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L4,8.236V6h16V8.236z\"><\/path><\/svg><\/a><\/li><\/ul><\/div><\/nav>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-large\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectivity is one of the four key pillars of Impactful Automation, leading teams to define success and measure their progress towards it. In this video, NA Solutions Architect Brad Zellefrow covers what objectivity means to automation initiatives, some examples of key metrics, and simple ways to bring Objectivity into your team. Key Takeaways: Read more [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":34508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4297],"tags":[4320],"class_list":["post-34485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-impactful-automation"],"acf":[],"_links":{"self":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/comments?post=34485"}],"version-history":[{"count":9,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34485\/revisions"}],"predecessor-version":[{"id":34518,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34485\/revisions\/34518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/media\/34508"}],"wp:attachment":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/media?parent=34485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/categories?post=34485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/tags?post=34485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}