{"id":34468,"date":"2026-06-10T10:54:42","date_gmt":"2026-06-10T09:54:42","guid":{"rendered":"https:\/\/ductus.global\/?p=34468"},"modified":"2026-06-16T16:11:26","modified_gmt":"2026-06-16T15:11:26","slug":"what-is-impactful-automation","status":"publish","type":"post","link":"https:\/\/ductus.global\/sv\/what-is-impactful-automation\/","title":{"rendered":"What is Impactful Automation?"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:300px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1024\" height=\"320\" class=\"wp-block-cover__image-background wp-image-34512 size-large\" alt=\"\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1024x320.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1024x320.png 1024w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-300x94.png 300w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-768x240.png 768w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1536x480.png 1536w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-2048x640.png 2048w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-160x50.png 160w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-840x263.png 840w, https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Purple-Ductus-background-1920x600.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-d-plum-dark-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-ductus-white-color has-text-color has-link-color wp-elements-acf6350ad1d17eaa3b719323a4a515c6\">VIDEO<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-ductus-white-color has-text-color has-link-color wp-elements-60a83bce0fb29831ce7446d1f7289351\" id=\"h-what-is-impactful-automation\" style=\"font-size:42px;font-style:normal;font-weight:600\"><strong>What is Impactful Automation?<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<p class=\"has-preamble-font-size\">Automation is changing. Different stakeholders all need unique challenges and outcomes from their initiatives and until now there hasn&#8217;t been a cohesive framework to pull it all together.<\/p>\n\n\n\n<p>In this video, North American Solutions Architect Brad Zellefrow describes Ductus&#8217; <a href=\"https:\/\/stage.ductus.global\/impactful-automation\/\" type=\"post\" id=\"35189\">Impactful Automation<\/a> philosophy and how following it can help your organization achieve greater ROI from it&#8217;s automation initiatives by overcoming the most common pitfalls teams don&#8217;t see coming.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is impactful automation?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qq5RpQC8dCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ductus-darkblue-color has-text-color has-link-color wp-elements-0e485ccb727318f99b8b19c628a73e7d\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation isn&#8217;t just code<\/strong> <br>Many automation initiatives fail not because of technical challenges, but because of organizational challenges such as inter-silo conflict, use-case prioritization, and unclear business value. To address these, automation teams need to think outside of just what the code can do and start talking about the human system it lives within.<\/li>\n\n\n\n<li><strong>Define Success<\/strong><br>Having a clear goal for your automation initiative increases efficiency and clarity of purpose. Having some kind of metric that automation is attempting to impact, such as ticket reduction or mean time to repair, is an easy way to build a measuring stick for your team&#8217;s decision making process.<\/li>\n\n\n\n<li><strong>Think bigger<\/strong><br>Impactful Automation is all about considering where your automation can provide the most impact! This means taking time to talk to different stakeholders about their pain points and how they might be able to get value out of your efforts. With a little upfront work, you might be able to discover how to get a faster return on your auotmation investment.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ductus-lightgray-color has-alpha-channel-opacity has-ductus-lightgray-background-color has-background\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-small\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ductus-darkblue-color has-text-color has-link-color wp-elements-f7fe76590b0fbf0e8110da7df7baccfb\" id=\"h-read-more-about-impactful-automation\">Read more about Impactful Automation<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-smaller\"><\/div>\n\n\n\n<section id=\"post-grid-block_f560f58dc7ce37d999c5ff273932fd41\" class=\"post-grid aligncenter template-0\">\n\t<div class=\"inner-grid columns-3\">\n\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/impactful-automation\/\" class=\"block-link\" title=\"Impactful Automation\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2019\/06\/noa-am.jpg\" alt=\"Impactful Automation\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">Network Automation <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">Impactful Automation<\/span>\n\t\t\t<p class=\"item-text\">The challenge We\u2019ve found the hardest part of automation isn\u2019t the technical implementation, it\u2019s adopting it&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/pillars-of-impactful-automation-objectivity\/\" class=\"block-link\" title=\"Pillars of Impactful Automation: Objectivity\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/Objectivity-preview-2-784x441.png\" alt=\"Pillars of Impactful Automation: Objectivity\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">Video <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">Pillars of Impactful Automation: Objectivity<\/span>\n\t\t\t<p class=\"item-text\">Objectivity is one of the four key pillars of Impactful Automation, leading teams to define success and measure their&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\n\n<div class=\"grid-item post \">\n\t<a href=\"https:\/\/ductus.global\/sv\/beyond-the-script-building-a-business-centric-automation-factory\/\" class=\"block-link\" title=\"Beyond the Script: Building a Business-Centric Automation Factory\">\n        \t\t<figura class=\"grid-item-image\">\n            <img decoding=\"async\" src=\"https:\/\/ductus.global\/wp-content\/uploads\/2026\/06\/WP-Beyond-preview-710x441.png\" alt=\"Beyond the Script: Building a Business-Centric Automation Factory\">\n        <\/figura>\n                        <span class=\"date-info \"  style=\"color:\"><span class=\"category-name last-cat\">White paper <\/span><\/span>\n        \t\t<div class=\"inner\">\n\t\t\t<span class=\"item-title alt-heading-font\">Beyond the Script: Building a Business-Centric Automation Factory<\/span>\n\t\t\t<p class=\"item-text\">Industry data shows that most automation initiatives fall short when treated as simple scripting exercises rather than&#8230;<\/p>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#dbe3e1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-responsive-medium\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ductus-darkblue-color has-text-color has-link-color wp-elements-a37a9f0d37b0c471a5c8620fef637b11\" id=\"h-contact-information\">Contact Information<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>North American Headquarters <br><\/strong><a href=\"mailto:NA@ductus.global\">NA@ductus.global<\/a> <br>+1 720 759 4436<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" 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Different stakeholders all need unique challenges and outcomes from their initiatives and until now there hasn&#8217;t been a cohesive framework to pull it all together. In this video, North American Solutions Architect Brad Zellefrow describes Ductus&#8217; Impactful Automation philosophy and how following it can help your organization achieve greater ROI from it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":34510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4297],"tags":[4320],"class_list":["post-34468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-impactful-automation"],"acf":[],"_links":{"self":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/comments?post=34468"}],"version-history":[{"count":5,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34468\/revisions"}],"predecessor-version":[{"id":34515,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/posts\/34468\/revisions\/34515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/media\/34510"}],"wp:attachment":[{"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/media?parent=34468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/categories?post=34468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ductus.global\/sv\/wp-json\/wp\/v2\/tags?post=34468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}